This year the brand presents a novelty to contribute more to this fight, for this it has created a filter on Instagram under the motto “I want to see you grow old.”

Chenoa She explains to us that “for many women, aging is something negative. We don’t even want to think about what we will be like with wrinkles, we think we would stop doing many things we do now, it makes us a little dizzy. Truly, when you have had breast cancer, there is nothing more beautiful than growing old.”

Every year almost 35,000 cases of breast cancer are diagnosed in Spain. Taekwondo player Adriana Cerezo is clear about the importance of prevention. “We all want to live and enjoy life as much as we can, without wrinkles and with them, that is why it is important to have gynecological check-ups and lead a healthy life, exercise, eat a healthy diet, all of this will help you enjoy life until the end” confirms Adriana.

Eugenia Osborne knows first-hand that not all women are lucky enough to age “I really encourage all of you, that none of you miss out on uploading your photo with the Ausonia filter. We are all going to see ourselves older, but with a smile, knowing that in this way, we are taking small steps to defeat breast cancer,” Eugenia says excitedly.

Marta Sánchez has been collaborating with Ausonia and the Spanish Association against Cancer. In all this time, I have learned that supporting research is key to achieving effective treatments that improve and increase women’s life expectancy.”

Ausonia has turned the Instagram filter on its head, the filter to make us look older, it is no longer just a curiosity or claiming to have wrinkles, the Ausonia filter is much more, it is winning lives, which is why numerous faces have joined this Campaign.

Upload your photo with the Ausonia filter and add minutes to the investigation.