From his new position, will continue to collaborate with Andrade to strengthen dentsu’s leadership and evolve towards a more integrated model. Its main objectives include an unconditional commitment to generating value for clients, retaining the best team and talent on the market, and integrating capabilities.

Jaime López-Francos will coordinate the operations of the brands that make up the first communication group in our country (Carat, iProspect, dentsu X, Dentsu Creative, Merkle, Omega CRM and Mediasal) and will lead strategies focused on driving the growth of its clients.

López-Francos has a proven experience in talent management and team development and has been part of the group since 2013, the year in which Aegis Media, now dentsu, acquired Ymedia, a media agency that he had founded in 2006 and directed since then. In 2019 he was appointed president of Dentsu Media & Performance, the business line of the group’s media and performance brands in our country.

According to André Andrade, “being able to have this professional and entrepreneur leading in Spain is the culmination of a very successful cycle and represents a scenario of continuity, on the one hand, and the guarantee that we will have a great power of attraction for the industry.”

For Jaime López-Francos “it is a source of great pride and luck to be able to lead a Group of the size and capacity that dentsu has in Spain”. “Our DNA is to have the best team and a product very focused on driving the communication of our Clients to generate business results.”

In the coming weeks, and with the help of Jaime López-Francos, Dentsu Iberia will communicate the final management structure, a commitment to talent and the integration of all capabilities in a model very focused on offering the most effective communication solutions to his clients.