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Free way to 100% electric Seat

Seat Arona, Ibiza, Ateca, León and Tarraco further Cupra Formentor, Born, León and Ateca. These are the nine models on which the company Seat SA (made up of the complementary brands Seat and Cupra) strengthened its growth until achieving an operating profit of 625 million euros (compared to 33 million in 2022), invoice 31% more (14,333 million euros, which represents 10.4% of the Volkswagen Group), produce 534,000 and sell 602,000 cars (of which 533,608 vehicles have already been delivered) in 2023. In fact, it is the best business card in operating profits after the record set by the company in 2019 when reached 445 million euros. The 2023 operating margin stood at 4.4 percentage points.

At an event held in Seat House from Barcelona, Wayne Griffiths and its management team, showed the financial details of Seat SA corresponding to the 2023 financial year. A week after the Volkswagen Group announced its global results, the two Spanish brands stripped down to show their good moment. Commercial and industrial. With a Martorell plant in full transformation to embrace the electrification that is coming (slowly, but it is coming), Seat confirmed its good moment.

Some very positive numbers in a recovery environment that prop up a 2024 that is coming better. The arrival of new models such as Cupra Tavascan and Terramartogether with the renovations of Seat and Cupra León as well as the Cupra Formentor, They call for optimism. It will also be added to this ‘extra ball’ the Ateca which is working well for Seat. Ibiza and Arona They already confirmed its extension recently, beyond its expiration date which was 2029.

The Cupra Terramar at the Györ plant (Hungary)

Cupra’s push is a fact, and the brand already represents andl 46.2% of Seat SA production. In 2023 Cupra’s figures grew again, with a sales increase of 50.9%, marketing 230,700 cars worldwide, while Seat’s figures also rose 24% with 288,400 vehicles sold. The sum of both shows an average growth last year of 34.6% with 519,200 registered cars. With the power of Cupra Wayne Griffiths has confirmed the landing in the United States market.

Seat’s plan

With the muscle of the range strengthened with the life extensions of Ibiza, Arona, León and Ateca, the next step is to get the glove on the electric. The need to add muscle to seat can make the company’s management think about finally betting on introduce a 100% electric version in the range.

This electric model could come hand in hand with the more than likely agreement between the Volkswagen Group and Renault to produce a small electric car less than 20,000 euros. At the negotiating table for this pact would be an old acquaintance of Seat, Josep Maria Recasens (head of strategy at Renault and president of the rhombus company in Spain). Volkswagen would thus give life to its ID1, while Renault would fulfill its promise of the electric car of less than 20,000 euros with what will be the new Twingo.

The Seat model, which could keep the Ibiza name (which celebrates its 40th anniversary in 2024), will be Seat’s first 100% electric car on the market. Well, not the first one. In 2019 Seat has already presented the current Cupra Born with the Seat logo at the IAA show in Frankfurt with Luca de Meo and Herbert Diess. The new electric Seat should therefore wait until 2027 when Volkswagen starts production of its model. The intention is there, but nothing is officially confirmed.

The Seat el-Born at its presentation in 2019

Despite this electric promise for Seat, the obvious slowing down The 100% electric commitment in most European markets, especially in southern countries like Spain where it only represents 6% of the total, has also made Seat consider extending the life of its combustion model project. In fact, the Cupra Terramar itself (it is manufactured at the Hungarian Györ plant) arrives as a plug-in hybrid proposal.

Confirmation of the ‘extra ball’ for Seat Ibiza and Seat Arona guarantees more combustion models, to which gasoline mechanics are added for the new Lion (both for Seat and Cupra) and, as we said, the Seat Ateca (which would disappear from the Cupra brand). The same will happen with the Cupra Formentor which, in addition, will be heading towards a 100% electric version. In addition, the brand will add a larger SUV to the range.

Another of the ‘business’ legs of the Spanish company is SeatMO, the electric and urban mobility division, which saw its shared motorcycle project in Barcelona canceled this year. The brand, however, maintains the 125 and 50 electric motorcycles produced by Silence in its product catalog, waiting to confirm the arrival of the nanocar Seat 4Wheeler (based on the Silence S04).

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